Allyson Keller

VISUAL MERCHANDISE

• Create compelling in-store displays that reflect Nike’s brand image and seasonal campaigns.
• Plan and execute floor layouts, mannequins, lighting, and signage in retail stores.
• Ensure consistency of Nike’s global visual standards across locations.
• Collaborate with store managers, marketing teams, and sales teams to align visual strategy with sales goals.
• Analyze customer behavior and optimize store layout to improve traffic flow and product focus.
• Train retail staff on visual standards and merchandising updates.
• Installing promotional materials and campaign visuals.
• Updating window displays and key product zones.
• Stock and replenish the sales floor.
• Maintain organized product displays and visual standards.
• Assist in fitting rooms and ensure items are returned neatly.
• Handle basic inventory tasks like restocking and tagging.

SALES ASSOCIATE

• Help customers choose the right product (e.g., running shoes vs. lifestyle sneakers).
• Offer suggestions based on style, purpose (e.g., gym, basketball), or current trends.
• Reach sales goals individually and as part of a team.
• Process purchases, returns, and exchanges at the register.
• Offer membership sign-ups and explain benefits (like exclusive products or discounts).
• Keep the store clean, organized, and visually appealing.
• Follow opening/closing duties and company policies.

• Greet and assist customers with finding products.
• Provide styling advice or help with sizing.
• Answer questions about pricing, promotions, and new arrivals.
• Handle complaints or direct them to a manager if needed.
• Keep shelves, racks, and displays neat and organized.
• Restock items on the floor from the stockroom.
• Arrange and fold clothes according to Zara’s visual merchandising standards.
• Operate the register: handle payments, returns, exchanges, and gift cards.
• Process transactions efficiently and correctly.
• Keep fitting rooms clean and organized.
• Make sure the store floor is tidy throughout the day.
• Follow opening and closing procedures.