Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Additional Information
Affiliations
Relationships And Roles
Affiliations
Accomplishments
Timeline
BusinessAnalyst
Ann San Nicolas

Ann San Nicolas

Hagatna

Summary

Hardworking and driven sales management professional equipped to revitalize sales operations and align procedures to maximize profits and client acquisition. Successful at improving sales procedures to streamline and strengthen processes. Multifaceted leader with analytical and diligent approach to building and leading strong teams. Proven communication and problem-solving skills with demonstrated success in balancing workloads and maintaining team focus.

Overview

36
36
years of professional experience
1
1
Certification

Work History

Development Associate

PBS Guam - KGTF Channel 12 Non-Profit
11.2021 - Current
  • Assisted in securing of financial support for PBS Guam for National Programming Grant research and writing
  • Created effective proposals integrating Sales and Marketing tools for Director
  • Participated in Educational and Community Outreach, the preparation of Social Media Campaigns, and other duties as assigned by the General Manager: Social Media, Web Maintenance, Program Scheduling, Underwriting, Creative design, and Press Releases

Business Development Manager

Glimpses Advertising
05.2017 - 03.2020
  • Built market position by locating, developing, defining, negotiating and closing business relationships
  • Took the lead in the development of new business opportunities that supports the company's overall growth strategy
  • Developed project plans, coordinates projects, communicates changes and progress, completes projects on time and on budget, manages project team activities

Sales Manager

Glimpses Publications
04.2010 - 04.2017
  • Managed a sales team consisting of six sales representatives
  • Responsible for researching and developing marketing opportunities
  • Planned and implemented new sales plans
  • Performed managerial duties to meet the company's operational goals
  • Participated in the staffing and recruiting of sales team

Traffic Manager

Choice Broadcasting Inc
05.2009 - 03.2010
  • Ensured all marketing collateral and work from account services flow efficiently to creative and production departments
  • Scheduled media and ensure billing is generated

Sales Manager

Pacific Telestations Inc. Oba. KUAM AM FM TV
06.1998 - 05.2009
  • Consistent and proactive coaching, training and development of sales team
  • Developed and cultivated client relationships alongside account executives
  • Completed business activities and reports revenue forecast as required
  • Drove new relationship development efforts to increase active accounts
  • Accurately identified, monitored and forecasted sales trends for key programs

Traffic Manager

Pacific Telestations Inc. Oba. KUAM AM FM TV
06.1990 - 06.1998
  • Balanced workloads and assigned specific tasks to team members in order to accomplish objectives.
  • Developed and managed document tracking procedures and data gathering processes, as well as media scheduling and billing for all active accounts

Traffic Coordinator

Sorensen Pacific Broadcasting
01.1988 - 07.1988
  • Worked with various departments either in marketing, advertising or warehousing to ensure that materials or resources flow through the company in a timely manner
  • Created work schedules and develop bible solutions for any workflow delays that might affect deadlines

Education

Mini-MBA Diploma -

International Business Management Institute
Berlin, Germany

High School Diploma -

Academy of Our Lady of Guam
Hagatna, Guam

Skills

  • Account Acquisition
  • Advertising: Broadcast, Print and Digital
  • Budgeting
  • Marketing Planning & Development
  • Marketing Research
  • Microsoft Office Suite
  • Power Point
  • Product Positioning
  • Production: Digital, Print, Radio
  • Program Coordinator
  • Project Development and Implementation
  • Recruiting
  • Strategic Planning

Certification

  • Certificate of Completion - Ethics in Government Programs
  • Certificate of Completion - Preventing Harassment and Discrimination: Gateway
  • Certificate of Participation - Great Guam Shakeout
  • Certificate of Completion - Grant Writing Master course
  • Certificate of Completion - Procurement Basic Training - Fundamentals and Principals of Procurement - C_BE 101 PBT

Accomplishments

  • Managed media, marketing and public relations on thirty major projects with an average budget of $50,000 per project. Projects include but not limited to: Guam Business Executive of the Year, Business Woman of the Year, American Red Cross-Red Ball and numerous non-profit organization events.
  • Achieved 15% year-over-year growth for each managed account by continually improving marketing strategies and securing top-performing offers.
  • Increased revenue by 20% by designing and launching a strategic customer communication plan for American President Lines, North America.
  • Increased revenue by $57,000 by creating a comprehensive print and digital marketing strategy for both lead conversion and retention.
  • Increased sales 20% over a three-year timeframe.
  • Planning, coordinating and developing programs and projects for major companies such as: Coca Cola, Foremost Foods, Chili's Bar & Grill, Catholic Social Services and Department of Public Health HIHP Conference.

Additional Information

This certifies that Ann San Nicolas was awarded a Mini-MBA Diploma by completing the following courses: Strategy & Operations, Finance & Accounting, Marketing & Communications

Affiliations

  • Chamber of Commerce: Guam Chapter
  • American Red Cross
  • KUAM Careforce - Non-Profit Organization
  • Guam Salvation Army - Light House Recovery Program
  • American Cancer Society
  • Guam Diabetes Association

Relationships And Roles

True, True, True, True, True, True, True

Affiliations

Chamber of Commerce: Guam Chapter
American Red Cross

Accomplishments

  • Managed media, marketing and public relations on thirty major projects with an average budget of $50,000per project. Projects include but not limited to: Guam Business Executive of the Year, Business Woman of the Year, American Red Cross-Red Ball and
    numerous non-profit organization events.
  • Achieved 15% year-over-year growth for each managed account by continually improving marketing strategies and securing top-performing offers.
  • Increased revenue by 20% by designing and launching a strategic customer communication plan for American President Lines, North America.
  • Increased revenue by $57,000 by creating a comprehensive print and digital marketing strategy for both lead conversion and retention.
  • Planning, coordinating and developing programs and projects for major companies such as: Coca Cola, Foremost Foods, Chili's Bar &Gril, Catholic Social Services and Department of Public Health H I P Conference.

Timeline

Development Associate

PBS Guam - KGTF Channel 12 Non-Profit
11.2021 - Current

Business Development Manager

Glimpses Advertising
05.2017 - 03.2020

Sales Manager

Glimpses Publications
04.2010 - 04.2017

Traffic Manager

Choice Broadcasting Inc
05.2009 - 03.2010

Sales Manager

Pacific Telestations Inc. Oba. KUAM AM FM TV
06.1998 - 05.2009

Traffic Manager

Pacific Telestations Inc. Oba. KUAM AM FM TV
06.1990 - 06.1998

Traffic Coordinator

Sorensen Pacific Broadcasting
01.1988 - 07.1988

Mini-MBA Diploma -

International Business Management Institute

High School Diploma -

Academy of Our Lady of Guam
Ann San Nicolas