Estefania Velasquez
Guatemala City
Summary
Forward-thinking team leader skilled at operating departments efficiently to meet goals. Successful background matching employees with roles for maximum performance. Proactive and hardworking individual focused on continuous operational improvement.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Marketing and Social Media Coordinator
Zoe Rose Couture
01.2023 - 12.2023
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Boosted social media engagement with consistent posting and timely responses to audience interactions.
- Collaborated with cross-functional teams, ensuring cohesive messaging and branding across all marketing channels.
- Developed comprehensive social media strategy to drive user engagement and increase followers significantly.
- Managed paid advertising campaigns on Facebook, Google AdWords, and Instagram, maximizing return on investment.
- Coordinated email marketing campaigns that drove customer retention and increased sales leads substantially.
- Assisted in planning successful events such as trade shows, webinars, and product launches, increasing brand visibility among target audience groups.
- Implemented influencer partnerships that resulted in increased brand exposure and positive reviews of products/services offered.
- Actively participated in community outreach events, representing the brand favorably and fostering positive relationships with potential clients and partners.
- Responded to inquiries and engaged with followers to build community and support customer engagement.
- Managed paid social media advertising campaigns to reach and engage target audiences.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
Executive Assistant
TXU ENERGY
10.2020 - 11.2022
- Streamlined executive communication by managing emails, phone calls, and scheduling appointments.
- Enhanced productivity by organizing travel arrangements and coordinating accommodations for executives.
- Maintained confidentiality with sensitive documents, ensuring proper storage and distribution as needed.
- Improved office efficiency by implementing new filing systems and document management processes.
- Assisted in the development of company policies and procedures, contributing to a more organized work environment.
- Supported executives in decision-making processes by conducting research and presenting findings in clear formats.
- Coordinated events for staff members, promoting team-building activities and boosting morale within the workplace.
- Prepared and edited presentations on behalf of executives for both internal meetings and external conferences.
- Collaborated on special projects to improve overall business operations within the organization efficiently.
- Developed strong relationships with vendors leading to improved contract terms resulting in cost savings for the company.
- Managed executive calendars, scheduling meetings and appointments and coordinating travel arrangements to optimize time.
- Organized and coordinated conferences and monthly meetings.
- Prepare documents, reports, and presentations.
Customer Service Representative
Walmart.com
08.2019 - 10.2020
- Enhanced customer satisfaction by promptly addressing concerns and providing accurate information.
- Streamlined call center processes for improved efficiency and reduced wait times.
- Resolved customer complaints with empathy, resulting in increased loyalty and repeat business.
- Assisted customers in navigating company website and placing online orders, improving overall user experience.
- Offered advice and assistance to customers, paying attention to special needs or wants.
- Responded to customer requests for products, services and company information.
- Provided primary customer support to internal and external customers.
Education
Bachelor of Science - Business Administration And Management
Universidad Rafael Landivar
Skills
- Community Engagement
- Market Research
- Public Relations
- Content Creation
- Event Planning
- Email Marketing
- Influencer Marketing
- Social Media Management
- Digital Marketing Strategy
- Social Media and Promotions
- Microsoft Office
- Creative and Innovative
- Social Media Platforms
- Campaign Management
Certification
Foundations of Digital Marketing and E-commerce
Claves para Gestionar Personas
IESE Business scholl of navarra
Gestión del talento humano
Universidad autonoma de Mexico
Timeline
Marketing and Social Media Coordinator
Zoe Rose Couture
01.2023 - 12.2023
Executive Assistant
TXU ENERGY
10.2020 - 11.2022
Customer Service Representative
Walmart.com
08.2019 - 10.2020
Bachelor of Science - Business Administration And Management
Universidad Rafael Landivar
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