Jimena Nitsch
Graphice Designer
Guatemala City
Summary
Hello, I'm Jimena Nitsch, a graphic designer with 8 years of experience based in Guatemala City, passionate about crafting engaging user interfaces and bringing brands to life. I combine strong visual design skills with a focus on user-centered design principles to create intuitive and effective digital experiences. My background in graphic design, branding, and project management allows me to contribute to all stages of the UI design process. I am highly organized and prioritize clear communication and collaboration within multidisciplinary teams.
Overview
10
10
years of professional experience
6
6
years of post-secondary education
1
1
Certification
2
2
Languages
Work History
Creative Coordinator & Partner
Estudio Paperí
Guatemala City, Departamento de Guatemala
10.2019 - 11.2024
- Led the design and development of user interfaces for destinations weddings focusing on enhancing user experience and brand consistency.
- Utilized Kanban methodology to manage design tasks, streamline workflows, and ensure timely project delivery reducing errors in the design and production process by 70%
- Collaborated with cross-functional teams, including developers and marketers, to translate business requirements into intuitive and visually appealing UI solutions.
- Conducted user research and usability testing to gather feedback and iterate on designs, resulting in improved user satisfaction.
- Developed and maintained brand guidelines and design systems to ensure consistency across all digital touchpoints.
- Oversaw the styling of product photoshoots to ensure high-quality visuals for UI elements and marketing materials.
- Created engaging content for digital platforms, aligning with UI design and brand messaging .
- Directed photoshoots featuring product lines, enhancing visual storytelling elements within marketing materials.
- Curated visual assets for use in digital marketing campaigns, contributing to improved conversion rates by 15%.
Univ. Professor
Univeseridad Da Vinci
Guatemala City, Guatemala
01.2016 - 06.2022
- Developed and delivered educational programs focused on design principles and practices, including UI design concepts.
- Provided guidance and mentorship to students on design projects, fostering their understanding of user-centered design methodologies.
- Assessed student work and provided constructive feedback, ensuring the development of strong UI design skills.
In-house Designer
SERGRAFICA, S.A.
Guatemala City, Guatemala
06.2014 - 10.2018
- Designed user interfaces for the company web site, focusing on clear navigation and visual hierarchy which improves a 15% in lead generation.
- Created packaging designs and other printed materials, ensuring brand consistency across both digital and physical products.
- Prepared final artwork for printing, demonstrating attention to detail and technical proficiency.
- Collaborated with clients to understand their design needs and provide effective UI/UX solutions.
Education
Master - Marketing
ENAE
Murcia, España 06.2015 - 11.2016
Bachelor - Graphic Design
Rafael Landívar University
Guatemala 01.2010 - 06.2014
Skills
- UI Design: Wireframing, Prototyping, User Flows, Information Architecture, Usability Testing
- Project Management: Kanban Methodology, Task Management, Workflow Supervision, Team Leadership
- Design Tools: Figma, Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects)
- Visual Design: Branding, Graphic Design, Typography, Color Theory, Iconography
- UI Design: Wireframing, Prototyping, User Flows, Information Architecture, Usability Testing
Certification
PBS - Digital Marketing
Timeline
Creative Coordinator & Partner
Estudio Paperí
10.2019 - 11.2024
PBS - Digital Marketing
06-2016
Univ. Professor
Univeseridad Da Vinci
01.2016 - 06.2022
Master - Marketing
ENAE
06.2015 - 11.2016
In-house Designer
SERGRAFICA, S.A.
06.2014 - 10.2018
Bachelor - Graphic Design
Rafael Landívar University
01.2010 - 06.2014
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