José Andrés Escalón
Associate Consultant
Fraijanes
Summary
Sales Operations Administrator specialized in Salesforce management. Strongly experienced in commercial and CRM systems management. Thorough knowledge of multichannel and digital marketing direction. Efficient marketing and sales strategy implementer.
Overview
9
9
years of professional experience
14
14
years of post-secondary education
1
1
Certification
Work History
Associate Consultant
The Hunley Group
04.2024 - Current
- Conducted thorough analysis of client requirements, translating them into actionable plans for successful Salesforce integration.
- Developed custom applications and integrations within Salesforce, enhancing overall system functionality for clients.
- Mentored junior consultants, sharing knowledge and expertise in order to foster professional growth within our team.
- Managed multiple concurrent projects successfully while maintaining strict deadlines and high levels of client satisfaction.
- Collaborated with cross-functional teams on complex projects, ensuring timely delivery of high-quality Salesforce solutions.
- Identified opportunities for process improvement, strategically implementing changes to optimize client success with Salesforce platforms.
- Stayed up-to-date on industry trends and best practices in order to provide relevant guidance and support to clients utilizing Salesforce.
Sales Ops Administrator & Jr. Salesforce Admin
Trax Retail
12.2022 - Current
- Salesforce & Hubspot administrator.
- Data hygiene management.
- Data analysis.
- Report building.
- User creation and management.
- System accounts administrator.
- Process supervision.
- Innovation & continuous improvement.
- Object creation.
- CRM Strategy management.
- Automatization in Salesforce
CRM & MKT Specialist (Part-Time)
Walmart
12.2023 - 04.2024
- Analyzed customer interactions and purchasing patterns, enabling more targeted marketing campaigns.
- Reduced manual data entry tasks by creating automated processes within the CRM system.
- Spearheaded data migration projects, ensuring seamless transitions between CRM systems.
- Developed multi-channel marketing campaigns to boost customer engagement and sales.
- Deployed marketing strategies through Salesforce Marketing Cloud.
- Data Analysis for every campaign and strategy.
- Built Power BI dashboards for data display.
- Monitored metrics and developed actionable insights to improve efficiency and performance.
CRM Especialist
Merck Group
08.2021 - 12.2022
- Member of the Commercial Excellence team in the Business Intelligence area.
- Administrator and Key user of Salesforce for the regions of Central America and the Caribbean.
- Main Administrator of Veeva CRM and Veritas Promo Mats for both regions.
- Purchase orders management in SAP and ARIBA.
- Pricing management in SAP
- Medical Sample assignment and distribution for both regions.
- Data analysis and report management.
- Goal setting and measurement in collaboration with district managers and sales teams.
- Constant training in all tools for every position on the team.
CRM and Systems Manager
Desscasa
01.2019 - 07.2021
- ERP Administrator.
- Module management (Buying, Sales, Inventory, CRM, etc.)
- Working plan setting for the sales team.
- Module training for each team in charge.
- Data analysis.
- System usage analysis and management.
- Report building and analysis with the directive board.
- Setting, managing, and analyzing the customer journey.
- Developing the touch point strategy for the company.
Marketing Manager
Desscasa
06.2016 - 12.2018
- Campaign and content designer.
- Publishing and management of designed campaigns.
- Strategic planning for the marketing team.
- Multichannel strategies implementation.
- Commercial strategy.
- ATL and BTL campaigns.
- Email Marketing and automation.
- Data analysis.
Portfolio Manager
Desscasa
01.2015 - 06.2016
- Developing the current client portfolio.
- Planificación de pedidos y producción en fábrica.
- Production planning and management.
- Direct Sales.
- Gestión comercial (fichas técnicas, cotizaciones, pedidos de
producción, etc.) - Commercial management. (Pricing, Orders, Marketing, etc.)
- Operational management. (Production sheets, logistics, distribution, etc.)
- New business development.
- Work plan development.
- Sales and marketing strategies.
- Report building.
Education
High School Diploma -
Colegio Internacional Montessori
Guatemala 01.2003 - 10.2014
Diplomat - Digital Marketing
Universidad Del Istmo
Guatemala 09.2021 - 04.2022
BBA - Business Managemet
Panamerican Business School
Guatemala 03.2021 - 03.2023
Skills
HTML
CSS
Project Management
Marketing Strategy
Digital Marketing
Design
Salesforce Administrator
Veeva CRM
Veritas PromoMats
ODOO ERP
ARIBA
SAP
Business Management
Commercial Strategy
Salesforce Administration
Salesforce Consulting
Certification
PowerBI
Timeline
Associate Consultant
The Hunley Group
04.2024 - Current
CRM & MKT Specialist (Part-Time)
Walmart
12.2023 - 04.2024
Sales Ops Administrator & Jr. Salesforce Admin
Trax Retail
12.2022 - Current
Diplomat - Digital Marketing
Universidad Del Istmo
09.2021 - 04.2022
CRM Especialist
Merck Group
08.2021 - 12.2022
BBA - Business Managemet
Panamerican Business School
03.2021 - 03.2023
PowerBI
01-2021
CRM and Systems Manager
Desscasa
01.2019 - 07.2021
Marketing Manager
Desscasa
06.2016 - 12.2018
Portfolio Manager
Desscasa
01.2015 - 06.2016
High School Diploma -
Colegio Internacional Montessori
01.2003 - 10.2014
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