Maria Paula Holguín Zelaya
Guatemala City
Summary
Results-oriented professional with over 7 years of experience in the technology, finance, and retail sectors. Specialized in digital transformation, project management, financial services, and customer experience. Proven track record as a PMO and specialist in financial technology, leading high-impact projects from concept to execution. Skilled in agile methodologies (Scrum, Design Thinking), data analysis tools (Qlik Sense, Smartsheet, Excel,Jira), and cross-functional coordination.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Financial Services Specialist
GRUPO EFE – Financiera Efectiva
04.2025 - Current
- I drive the growth of non-financial revenue by optimizing existing services and launching innovative new ones.
- Strategically define and oversee the execution of financial objectives and commercial campaigns.
- Focus on enhancing products such as money transfers, bill payments, alternative payment methods, and collection services.
- Manage budgets and set performance targets, leveraging data-driven tactics like A/B testing to maximize revenue.
- Deliver measurable outcomes and increased customer satisfaction, strengthening institutional performance and long-term growth.
PMO – Financial Technology Projects
GRUPO EFE – Financiera Efectiva
12.2022 - 03.2025
- Designed and implemented strategic roadmaps for digital banking initiatives, working closely with the Product Owner to prioritize backlog tasks.
- Partnered with the Product Owner to define and manage project backlogs, aligning with business objectives to drive the organization's digital transformation strategy.
- Managed technology and finance-related projects, optimizing processes and ensuring compliance with financial obligations.
- Coordinated cross-functional teams, ensuring efficient communication between development, QA, and stakeholders, resulting in reduced testing times and increased product quality.
- Worked effectively in fast-paced environments.
Business Analyst - Customer Service
GRUPO EFE – Conecta Retail
09.2022 - 12.2022
- Implemented InConcert platform to unify customer service operations.
- Launched customer satisfaction initiatives:
- Laptop loan program for clients with defective products.
- Inclusion of technical experts in call centers for appliance inquiries.
- Applied Design Thinking to improve logistics and post-sale processes.
- Monitored KPIs: return rate, failure rate, and resolution time.
IT Project Management Office Intern
GRUPO EFE – Financiera Efectiva
07.2019 - 04.2020
- Elaboration of purchase orders, payments, invoices in SAP.
- Budget control and analysis in SAP.
- Coordination with suppliers.
- Review invoices to reimburse employees.
Business Intern
LAMSAC VINCI HIGHWAYS
08.2018 - 07.2019
- Managed petty cash and verified employee expenses.
- Oversaw insurance processes with local and international brokers.
- Executed SAP purchase approvals and warehouse supply reserves.
- Winner of the "Environmental Hunting" initiative.
Work and travel
COPPER MOUNTAIN RESORT
12.2016 - 03.2017
Work and travel
HOTEL FRISCO
12.2016 - 03.2017
Education
Bachelor - Business Administration and Hospitality
Universidad Peruana de Ciencias Aplicadas
01.2020
Skills
- Agile methodology
- Budgeting and forecasting
- Business analysis
- Product backlog management
- Roadmap development
Certification
- 2018 - First Certificate in English (FCE), Cambridge, Lima - Peru
- 2019 - SAP Student Recognition Award, SAP University Alliances, Lima - Peru
OTHER ACTIVITIES
- Social Volunteering: Mejorando vidas (2013), Peru Champs (2019), Enlaza caminos (2020).
- Entrepreneurship: Humint´a.
Timeline
Financial Services Specialist
GRUPO EFE – Financiera Efectiva
04.2025 - Current
PMO – Financial Technology Projects
GRUPO EFE – Financiera Efectiva
12.2022 - 03.2025
Business Analyst - Customer Service
GRUPO EFE – Conecta Retail
09.2022 - 12.2022
IT Project Management Office Intern
GRUPO EFE – Financiera Efectiva
07.2019 - 04.2020
Business Intern
LAMSAC VINCI HIGHWAYS
08.2018 - 07.2019
Work and travel
COPPER MOUNTAIN RESORT
12.2016 - 03.2017
Work and travel
HOTEL FRISCO
12.2016 - 03.2017
Bachelor - Business Administration and Hospitality
Universidad Peruana de Ciencias Aplicadas
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