MISAKI Toves
Summary
Innovative Marketing leader with a strong track record in developing and executing marketing strategies. Possesses exceptional project management and business development skills, allowing for a comprehensive understanding of the ongoing market scenario and customer trends. Demonstrates outstanding marketing communication capabilities including strategic planning and strategic leadership. Skilled in delivering efficient and effective solutions to marketing challenges. Proficient in utilizing various media channels to drive brand visibility and customer engagement. Excels in generating engaging content that successfully drives conversions. Utilizes analytical knowledge to accurately assess and respond to customer engagement trends. Proficient in Adobe Creative Suite, including Photoshop, Illustrator, Bridge, InDesign, Acrobat, and Lightroom. An independent self-starter with a goal-driven attitude.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Marketing Department Manager
DON DON DONKI
04.2024 - Current
- Successfully managed the Marketing Department at DON DON DONKI Guam, and played a pivotal role in starting and structuring the department from scratch
- Lead the regional marketing strategy for the Company across all markets by pro-actively providing marketing direction and 360 marketing executions not limited to: store/product launches, digital initiatives, PR and KOL, consumer engagement activities etc.
- Created standard operating procedures (SOP) and manuals for the Marketing Department, ensuring efficient processes and smooth operations
Implemented effective marketing campaigns, leading to increased sales growth and heightened brand awareness - Successfully led and executed the launch of the Don Don Donki mobile application, driving user acquisition and engagement.
- Leveraged data analytics and user insights to optimize app performance, including app store optimization (ASO), user retention strategies, and in-app engagement tactics.
- Collaborated with internal teams to create engaging app content, such as exclusive discounts, rewards, and personalized offers, to incentivize app usage and increase customer loyalty.
- Oversaw a team of marketing professionals, providing guidance, coaching, and support to foster a high-performing, results-driven culture.
Marketing and Business Development Manager
PFC Finance
12.2018 - 04.2024
- Developed marketing plan for company in line with company objectives.
- Developed and oversaw company's marketing budget (Advertising, Promotion and Donation).
- Digital Transformation Project Manager.
- Spearheaded company's rebranding strategy and overall responsibility for brand management and corporate identity.
- Identified and implemented company's CRM solution
- Identified, implemented and managed company's website through content management software.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue
- Managed and improve lead generating campaigns and measuring results.
- Planned company signature events and other company sponsored events. Handles solicitations including: fundraising events, donations and related events. Generating sponsorships with related and partnering entities to enhance marketing objectives.
- Developed creative presentations, trend reports, assets and product data sheets.
- Planned and oversaw advertising and promotion activities including print, online, electronic media and direct mail. Responsible for producing valuable content for the company's online presence.
- Established and maintained relationships with industry influencers and key strategic partners. Meets with key clients, assisting sales representative with maintaining relationships, negotiating and closing deals.
- Guided preparation of marketing activity reports and presents to executive management.
- Supervised the department and providing guidance and feedback to other marketing professionals.
- Oversaw Call Center - Recruit, train, coach and managed a team of Call Center staff.
- Reported directly to the President & CEO
Marketing Coordinator
PFC Finance
12.2017 - 12.2018
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Developed and tracked performance indicators to measure results of marketing campaigns.
- Devised content strategy to effectively engage target audiences.
- Continually maintained and improved company's reputation and positive image in markets served.
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
Executive Assistant
PFC Development
12.2016 - 12.2017
- Built and maintained excellent customer relationships through timely response to inquiries and going above and beyond to accommodate unusual requests.
- Introduced and monitored effective lease renewal programs to maintain high occupancy rates.
- Monitored tenant behavior and implemented corrective action to maintain order in assigned properties.
- Monitored and tracked payments and expenses, providing timely and accurate financial reports.
- Developed and implemented marketing strategies to increase occupancy rates.
- Worked independently on special non-recurring and ongoing projects. Acts as a liaison for special projects, which include: Planning and coordinating multiple presentations, disseminating information and creating brochures.
- Liaison between tenants and contractors.
- Conducted research, complied and ran statistical reports.
- Desktop Publishing.
Marketing Coordinator
DOCOMO PACIFIC
12.2015 - 10.2016
- Management and end-to-end development of marketing campaigns and communications to include pre-evaluation, execution and post evaluation and recommendation.
- Products that I had ownership over include: Prepaid WiFi, Residential Customer WiFi, Docomo Local Browser App, Home Internet and Remote Access App for customers.
- Assembling and analyzing sales forecasts.
- Development of company-wide business strategies to include analyzing statistics of market data on customers, sales and competitors to estimate market conditions and potential market penetration rates.
- Research competitive products by identifying and evaluating product characteristic, pricing, and advertising.
- Supports sales staff by providing market trends, forecasts, and account analyses, new product information.
Executive Assistant to CEO
DOCOMO PACIFIC
05.2015 - 12.2015
- Manage the Executive level content of information flow of the Executive office.
- Manage CEO scheduling, correspondence and other executive support, as needed.
- Maintain executive’s appointment schedule by planning and scheduling meetings, conferences, teleconferences and travel.
- Meeting preparation of spreadsheets, Power Points, Board Reports and recording minutes.
- Information development: transcribing, formatting, inputting, editing, retrieving, copying, and transmitting text, data and graphics.
- Event Management and Expense Management
Shop Manager / Design and Marketing Director
Winelution LTD
08.2012 - 04.2015
- Lead winery in retail sales. Approximately $20,000 per month in sales.
- Lead by example, train and develop staff.
- Staff management: performance evaluation, scheduling, commissions and payrolls.
- Design winery menu, wine bottle labels and promotional event layouts.
Graphic Artist
Lin's Jewelry CO.
08.2013 - 05.2014
- Used Adobe Photoshop and Illustrator to enhance jewelry, create images and layouts.
- Designed graphics for websites, logos and promotions for marketing purposes.
- Created digital image files for use in digital and traditional printing methods.
- Developed giveaway campaigns to increase customer traffic for both social media and in store.
Marketing Director of Japan
Molly's, RT66 and W
05.2012 - 03.2013
- Responsible for identifying, evaluating, forecasting and championing opportunities to the current portfolio and future pipeline.
- Developed and maintained knowledge of market trends, competition and customers.
- Managed sales strategies to attain sales targets.
- Established and built good relationships with the existing customers and developed new relationships with new prospective clients.
- Updated and educated new product launches and promotions to the customers.
Car Rental Agent - Japanese Speaker
Japaren Rent a Car - TAICO
08.2008 - 08.2012
Customer Service Representative
Bank of the West
08.2007 - 07.2008
Car Rental Agent - Japanese Speaker
Japaren Rent a Car - Taico
05.2005 - 05.2007
Sales Associate - Japanese Market
Vivienne Westwood
05.2004 - 05.2005
Education
Associates of Science - Visual Communication
Guam Community College
Mangilao 05.2013
Associates of Science - Marketing
Guam Community College
Mangilao05.2013
High School Diploma -
Trinity Christian School
Yigo05.2007
Diploma -
Japanese School of Guam (Guam Hoshuuko)
Mangilao04.2004
Skills
- Strategic Initiatives
- Project Management
- Business Development
- Social Media Platforms
- Customer Relationship Management (CRM)
- SEO Strategy and Execution
- Analytical and Critical Thinking
- Product Development and Marketing
Affiliations
- Rotary Club of Tumon Bay -Director of International Services 2023- 2024
- Rotary Club of Tumon Bay - Secretary 2021-2023
- Guam Chamber of Commerce - Event Steering Committee
- Guam Women's Chamber - Member
- Guam Young Professional - Member
- Rotaract Club of Guam - Past Member
Certification
- CDMP Certified Digital Marketing Professional
- Harvard Business School Online - Management Essential
- Harvard Business School Online - Leadership Principles
Languages
English, Japanese
Native language
English
Proficient
C2
Japanese
Proficient
C2
Timeline
Marketing Department Manager
DON DON DONKI
04.2024 - Current
Marketing and Business Development Manager
PFC Finance
12.2018 - 04.2024
Marketing Coordinator
PFC Finance
12.2017 - 12.2018
Executive Assistant
PFC Development
12.2016 - 12.2017
Marketing Coordinator
DOCOMO PACIFIC
12.2015 - 10.2016
Executive Assistant to CEO
DOCOMO PACIFIC
05.2015 - 12.2015
Graphic Artist
Lin's Jewelry CO.
08.2013 - 05.2014
Shop Manager / Design and Marketing Director
Winelution LTD
08.2012 - 04.2015
Marketing Director of Japan
Molly's, RT66 and W
05.2012 - 03.2013
Car Rental Agent - Japanese Speaker
Japaren Rent a Car - TAICO
08.2008 - 08.2012
Customer Service Representative
Bank of the West
08.2007 - 07.2008
Car Rental Agent - Japanese Speaker
Japaren Rent a Car - Taico
05.2005 - 05.2007
Sales Associate - Japanese Market
Vivienne Westwood
05.2004 - 05.2005
Associates of Science - Visual Communication
Guam Community College
Associates of Science - Marketing
Guam Community College
High School Diploma -
Trinity Christian School
Diploma -
Japanese School of Guam (Guam Hoshuuko)
- CDMP Certified Digital Marketing Professional
- Harvard Business School Online - Management Essential
- Harvard Business School Online - Leadership Principles
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