Rena Santiago
Barrigada,GU
Summary
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
32
32
years of professional experience
Work History
PRE-PRESS DIRECTOR
I Palabra Inc. - Pacific Daily News
04.2020 - 04.2023
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.
- Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
- Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
- Worked closely with department directors to guide operational strategy.
- Negotiated favorable contracts with vendors for reduced costs and improved service quality.
- Assisted in recruiting, hiring and training of team members.
- Managed daily operations while overseeing multiple locations to foster increased productivity.
- Monitored and coordinated workflows to optimize resources.
- Monitored office workflow and administrative processes to keep operations running smoothly.
- Trained and guided team members to maintain high productivity and performance.
- Scheduled employees for shifts, taking into account customer traffic and employee strengths.
CREATIVE SERVICE MANAGER
Gannett Inc. - Pacific Daily News
11.2011 - 04.2020
- Increased client satisfaction through effective communication and collaboration with cross-functional teams.
- Managed budgets for multiple projects, ensuring cost efficiency while maintaining high-quality output.
- Led a team of designers to create visually stunning marketing materials that effectively communicated the brand message.
- Oversaw the production of print and digital collateral, ensuring consistent quality across all channels.
- Collaborated with sales teams to develop promotional materials that increased revenue potential.
- Championed innovation within the department, inspiring team members to explore new ideas and techniques for better results.
- Ensured seamless integration between creative services and other departments, promoting a cohesive brand experience across all touchpoints.
- Negotiated contracts with freelancers, securing top talent at competitive rates while adhering to budget constraints.
- Improved workflow efficiency within the department by implementing project management software solutions.
- Hired, developed and managed creative services team of internal employees and freelancers.
- Optimized vendor programs by vetting producers, negotiating rates and monitoring services.
- Worked closely with clients to design effective promotions to meet customer needs and exceed sales goals.
- Planned and prepared advertising and promotional material to increase sales of products or services and work with customers, company officials and advertising agencies.
- Alerted and contacted customers about account or informational issues to maintain high levels of customer satisfaction.
- Inspected existing ads and marketing materials to achieve consistency throughout multiple platforms.
- Maintained account information accuracy by communicating frequently with salesmen and account executives.
- Established strong relationships with external vendors to secure cost-effective creative services without compromising quality.
- Utilized e-mail, social media, radio and TV to highlight products and services.
- Upheld client satisfaction by designing accurate and detailed timelines for services and alerting clients of changes.
SPECIAL SECTIONS COORDINATOR
Gannett Inc. - Pacific Daily News
08.2007 - 10.2011
GRAPHIC ARTIST
Gannett Inc. - Pacific Daily News
10.1996 - 04.2007
- Enhanced brand visibility by designing eye-catching marketing materials and promotional campaigns.
- Collaborated with clients to create visually appealing designs for print and digital media, meeting project deadlines and maintaining client satisfaction.
- Streamlined design processes by incorporating project management tools, boosting team efficiency and productivity.
- Developed engaging web graphics, optimizing user experience and increasing website traffic.
PAGINATOR
Gannett Inc. - Pacific Daily News
07.1991 - 10.1996
- Skilled at working independently and collaboratively in a team environment.
- Self-motivated, with a strong sense of personal responsibility.
- Proven ability to learn quickly and adapt to new situations.
- Worked well in a team setting, providing support and guidance.
Education
High School Diploma -
Guam Community College Vocational High School
Mangilao, GUSkills
- Staff Management
- Contract Management
- Contract Negotiation
- Business Planning
Timeline
PRE-PRESS DIRECTOR
I Palabra Inc. - Pacific Daily News
04.2020 - 04.2023
CREATIVE SERVICE MANAGER
Gannett Inc. - Pacific Daily News
11.2011 - 04.2020
SPECIAL SECTIONS COORDINATOR
Gannett Inc. - Pacific Daily News
08.2007 - 10.2011
GRAPHIC ARTIST
Gannett Inc. - Pacific Daily News
10.1996 - 04.2007
PAGINATOR
Gannett Inc. - Pacific Daily News
07.1991 - 10.1996
High School Diploma -
Guam Community College Vocational High School
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