Rudy Rosal
Marketing, Innovation & Creativity
Guatemala City
Summary
Innovative Management Specialist dedicated to boosting all areas of operations and business administration. Driven leader with proven track record of enhancing operations by conducting in-depth analyses and implementing changes yielding impactful results. Talented at developing strategies and communications to help businesses reach and engage target audiences.
Overview
11
11
years of professional experience
1
1
Language
Work History
Director
GLiving Capital Found
08.2021 - 01.2024
- Streamlined internal processes for improved efficiency, resulting in accelerated project completion rates.
- Negotiated, prepared, and signed contracts with clients.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Built relationships with customers and community to establish long-term business growth.
- Generated significant revenue growth with the implementation of innovative marketing campaigns.
- Managed accounts to retain existing relationships and grow share of business.
- Utilized market trends, mission priorities and customer goals to envision, shape and close new opportunities.
Board Member
Guenari SA
04.2013 - 02.2023
- Served as advocate and ambassador for organization by fully engaging, identifying, and securing resources and partnerships to advance mission.
- Assisted with development of organizational budgets and resource allocation plans.
- Created succession plans to provide continuity of operations during leadership transitions.
- Monitored financial metric and provided strategic direction to support financial stability.
- Analyzed industry trends and tracked competitor activities to inform decision making.
- Directed technological improvements, reducing waste and business bottlenecks.
- Led recruitment and development of strategic alliances to maximize utilization of existing talent and capabilities.
- Excellent communication skills, both verbal and written.
Gerente Administrativo
Guenari S.A.
05.2017 - 09.2019
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments
- Improved quality processes for increased efficiency and effectiveness
- Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol
- Built brand awareness and generated leads while managing internal and external marketing campaigns and programs
Gerente De Linea Stryker & Integralife
Servicios Quirurgicos
09.2015 - 03.2017
- Oversaw product planning and demand management on monthly basis in order to maintain adequate product levels
- Coordinated innovative strategies to accomplish objectives and boost long-term profitability
- Compiled product, market and customer data to forecast accurate sales and profit projections
- Built and strengthened strategic relationships with Clients
Product Sales Specialist Covidien
Servicios Quirurgicos
01.2013 - 08.2015
- Followed up with customers after completed sales to assess satisfaction and resolve any technical or service concerns
- Performed cold-calling and follow-ups with leads to secure new revenue
- Worked alongside retail representatives to boost sales by enhancing product presentations and advertising collateral
Education
Licenciatura En Merketing Y Comercio Internacional - Marketing
Universidad Rafael Landivar
Guatemala Jan 1999 - 12.2006
Skills
Social media management
Brand development
Contract negotiation
Confidentiality
Relationship Building
Financial Oversight
Project Management
Marketing Strategies
Strategies and goals
Problem-solving abilities
Revenue Generation
Problem-Solving
Business Development
Timeline
Director
GLiving Capital Found
08.2021 - 01.2024
Gerente Administrativo
Guenari S.A.
05.2017 - 09.2019
Gerente De Linea Stryker & Integralife
Servicios Quirurgicos
09.2015 - 03.2017
Board Member
Guenari SA
04.2013 - 02.2023
Product Sales Specialist Covidien
Servicios Quirurgicos
01.2013 - 08.2015
Licenciatura En Merketing Y Comercio Internacional - Marketing
Universidad Rafael Landivar
Jan 1999 - 12.2006