SHAWN DUEÑAS TAITANO
Barrigada
Summary
Experienced Marketing Executive with more than 15 years of expertise in experiential marketing. Demonstrated success in promoting events and creating impactful brand experiences through close collaboration with clients to oversee marketing projects and achieve profitable results. Adept at fostering teamwork, communicating effectively, and excelling in problem-solving and strategic planning. Specialized in developing brand growth strategies, driving new business initiatives, and adeptly leading and managing projects.
Overview
23
23
years of professional experience
Work History
Consultant Project Manager
All Out Productions, LLC. and Neighborgoods Supply
10.2022 - Current
- Managed special projects from procurement to commission such as new business development and concert promotions.
- Identified plans and resources required to meet start up goals and objectives.
- Planned, designed, and scheduled phases for large projects.
- Met project deadlines without sacrificing build quality or workplace safety.
- Provided detailed project status updates to stakeholders and executive management.
- Negotiated and managed third-party contracts related to project deliverables.
Creative Director and Operations Manager
Crowns Guam, LLC
06.2020 - Current
- Managed and oversaw creative projects to drive quality, accuracy and deadline management from collaborative launches to weekly drops.
- Managed seasonal design campaigns with specific focuses in order to meet customer needs and creative visions.
- Spearheaded strategic brand plans for various product lines to increase market share and brand awareness.
- Monitored industry trends to keep creative materials fresh and engaging.
- Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences for local and off island promotions.
- Partnered other artists and designers to collaborate on creatively complex assignments to develop inspiring art vision.
- Spearheaded rebranding collections to meet and exceed quarterly sales goals.
- Prioritized tasks and carefully managed time to consistently meet delivery dates for off-island promotions.
- Oversaw packaging and delivery of purchased merchandise to respective facilities with zero discrepancies for Crowns Guam.
- Coordinated with vendors and suppliers to source materials and equipment needed for production.
- Reduced workflow downtime by ordering supplies and organizing stock to meet demand for Neighborgoods Supply.
- Developed strategic communication and marketing plans for Neighborgoods Supply and All Out Productions, LLC.
- Developed innovative and targeted collateral to support overall branding objectives for Crowns Guam, LLC.
- Managed administrative logistics of events planning, event booking, and event promotions for All Out Productions, LLC.
- Established relationships with key decision-makers within customer's organization to promote growth and retention for Neighborgoods Supply.
Promotions and Events Coordinator
Pacific Telestations Inc.
12.2017 - 06.2020
- Promote and develop strategic objectives for both Print and Digital Media.
- Managed and built Social Media with current trends and events.
- Managed administrative logistics of events planning, event booking, and event promotions.
- Brainstormed and implemented creative event concepts and themes.
- Monitored and controlled event expenditures to meet budgets.
- Supported senior leadership by developing status reports on activities related to planning, scheduling, cancellation, inquiries, resourcing, risk mitigation, and proposal development for various events.
- Developed staff promotional ideas to execute sales and coordinate all special events
- Assisted sales team with special events
- Mixed voices, music and taped sound effects for live performances and pre-recorded events.
- Prepared, packed and transported audio equipment for events and location shoots.
- Collaborated with producers and performers to determine and achieve desired sound for productions.
Marketing and Promotions Manager
Paradise Fitness
01.2016 - 11.2017
- Worked to create targeted advertising strategies for key customer demographics.
- Planned and prepared advertising and promotional material to increase sales of products or services and work with customers, company officials and advertising agencies.
- Envisioned, designed and launched revamped website and social media accounts to better convey company brand.
- Worked closely with gym to design effective promotions to meet customer needs and exceed sales goals.
- Developed event promotional campaigns on and off premise, led design, and tracked results.
- Managed day-to-day functions of promotion and marketing departments.
Media Consultant
Pacific Telestations Inc.
11.2008 - 01.2016
- Provided the best solutions for clients to help maximize their business solutions through advertising and event promotions
- Increased brand awareness through creation of innovative television and radio productions for clients.
- Managed media relations for organizations to produce successful results.
- Promoted adherence to client-sponsored events through delegation, prioritizing and management of entire production lifecycle from concept to execution.
Account Manager
Moycom Inc.
03.2007 - 11.2008
- Provided oversight and consultation in promotional conception, event planning and execution to enhance clients' business through media products
- Created innovative advertising concepts for clients with a strong emphasis on promotion planning
- Used consultative sales techniques to pinpoint customers' advertising needs and close on short-term and long-term sales contracts.
- Prepared and delivered sales presentations to businesses to sell new advertising programs.
- Increased sales average through prospecting for new business at networking events and cold calling.
- Maximized ROI of advertising campaigns through continual analysis of performance, response-rates and results.
Territory Sales Supervisor
DFS Group Limited
08.2006 - 03.2007
- Trained or retrained more than 10 employees on products and sales strategies.
- Mentored new sales associates to contribute to store's positive culture.
- Trained and mentored sales representatives in sales techniques and strategies.
- Strengthened daily store operations by revamping procedures to better align with current market demands.
- Worked with vendors and brand managers to support timely delivery of products and services.
- Analyzed sales data to identify areas for territory improvement and implemented strategies to maximize sales growth.
Retail Supervisor E1-E4
U.S. Navy Active Duty
05.2001 - 06.2006
- Maintained clean, adequately stocked, and organized retail service activities by streamlining daily operations afloat and ashore.
- Created timely and accurate inventory, cash and production reports for senior managers.
- Oversaw continuous floor maintenance and recovery efforts, keeping displays and shelves customer-ready and professionally presented.
- Kept merchandise fresh by monitoring use of proper stock rotation procedures and setting up promotions to move out aging products.
- Decreased inventory shrinkage, drive-off and daily cash discrepancies by closely monitoring daily operations.
Education
High School Diploma -
Oceanview High School
Guam01.1995
Skills
- Excellent multi-tasking ability
- Social Perceptiveness
- Quality Assurance
- Sales Promotion
- Category growth
- Project management experience
- Concept Development
- Team Leadership
- Team Collaboration
- Adobe Creative Suite
- Creative Direction
- Communication and Interpersonal Skills
Timeline
Consultant Project Manager
All Out Productions, LLC. and Neighborgoods Supply
10.2022 - Current
Creative Director and Operations Manager
Crowns Guam, LLC
06.2020 - Current
Promotions and Events Coordinator
Pacific Telestations Inc.
12.2017 - 06.2020
Marketing and Promotions Manager
Paradise Fitness
01.2016 - 11.2017
Media Consultant
Pacific Telestations Inc.
11.2008 - 01.2016
Account Manager
Moycom Inc.
03.2007 - 11.2008
Territory Sales Supervisor
DFS Group Limited
08.2006 - 03.2007
Retail Supervisor E1-E4
U.S. Navy Active Duty
05.2001 - 06.2006
High School Diploma -
Oceanview High School
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