Helium 10
Valeria Ríos
Bachelor's Degree In Entrepreneurship With A Specialization In Digital Design.
Guatemala City
Summary
Energetic and innovative with proven ability to adapt quickly in dynamic environments. Possesses deep understanding of market trends and consumer behavior, coupled with proficiency in digital marketing strategies and campaign management. Aims to drive impactful marketing initiatives that elevate brand visibility and revenue growth.
Overview
3
3
years of professional experience
5
5
years of post-secondary education
8
8
Certifications
2
2
Languages
Work History
Head of Marketing
Aquarossa Farms
11.2024 - Current
- Proven experience generating over $1M in monthly sales.
- Successfully positioned the company's product among the Top 15 best-selling items in the Amazon Grocery and Gourmet Food category through expert Amazon PPC management, demonstrating strong market insight, strategic execution, and driving significant customer demand.
- Achieved Best Seller badge and Amazon's Choice designation for best-selling products.
- Mentored junior staff members, providing guidance in professional development and fostering a collaborative team environment within the department.
- Managed over 15 SKUs, creating and executing targeted Amazon PPC campaigns for each, driving visibility and sales performance.
- Completed and submitted monthly and yearly reports to support executive decision making.
- Identified target audiences and devised campaigns to match target demographics and optimize results.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
Startup Founder
Green Gains Supplements
01.2022 - 11.2023
- Managed around 20 clients monthly, maintaining a personalized database.
- Managed 8 distinct product lines, developing and executing tailored marketing strategies for each to drive growth and performance.
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Brand recognition and attract new customers.
- Aligned operational objectives with long-term goals to ensure sustainable success throughout various stages of startup growth.
- Oversaw business-wide changes to modernize procedures and organization.
Education
Bachelor of Science - Entrepreneurship
Universidad Francisco Marroquín
Guatemala City, Guatemala 01.2020 - 01.2025
Skills
PPC (Pay-Per-Click) campaigns
SEO optimization
Product listing optimization
Marketing analytics
CRM management
Media planning
E-commerce strategy
Digital marketing
Copywriting
Data analytics
Accomplishments
- Increased sales by 38% during high seasons, including Valentine's Day 2024-2025, in a highly competitive Amazon marketplace, by optimizing campaigns and offering targeted promotions.
- Achieved Amazon Best Seller badge in the Flowers subcategory for Valentine's 2025 and ranked in the Top 15 in the overall Grocery Gourmet Food category.
Software
Adobe Creative Cloud
Microsoft Excel
Certification
Campaign Planning and Optimization, Amazon Ads
Interests
Music
Arts
Fitness
Nature
Music, Nature and Fitness.
- Music Composition and Performance: Proficient in playing the cello and ukulele; composed several original pieces, demonstrating creativity and dedication.
- Creative Design: Experience in developing brand identities, reflecting strong design skills and attention to detail.
- Sports and Outdoor Activities: Active participation in various sports, fostering teamwork and a connection with nature.
Timeline
Amazon Sponsored Ads Advanced Certification
10-2025
Think Outside the Inbox: Email Marketing, Google
02-2025
Campaign Planning and Optimization, Amazon Ads
01-2025
Head of Marketing
Aquarossa Farms
11.2024 - Current
Amazon Ads Advanced Retail Certification
11-2024
Amazon DSP Certification
10-2024
Inmmersive study of Milton Friedman´s, Free to Choose And Capitalism and Freedom, at CAPITAF, Vermont, U.S.A.
08-2022
Bloomberg Certification
07-2022
Startup Founder
Green Gains Supplements
01.2022 - 11.2023
Excel Expert Certification
05-2021
Bachelor of Science - Entrepreneurship
Universidad Francisco Marroquín
01.2020 - 01.2025
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